Led the UX/UI design for Podnikatelův Rádce, an AI-powered educational platform tailored to the needs of small and aspiring entrepreneurs in the Czech Republic.

The project aimed to simplify the process of starting and managing a business through expert resources, interactive tools, and an AI chatbot assistant.

Educational platform for entrepreneurs

see the website

Podnikatelův Rádce

 

Summary

  • duration - about 3 months
  • responsive website for Czech clients of mBank
  • implemented in couple of stages with various use of AI
  • different user paths depending on buisness needs

 

  • Led the UX/UI design process across all stages of development, from early research to high-fidelity interface design.
  • Created an intuitive, step-by-step experience for new entrepreneurs navigating business registration, tax setup, accounting, and compliance.
  • Collaborated on the implementation of an AI-powered chatbot, introduced in the final phase of the project.

My role - lead designer

Details

Creating a personalized exeperience

Our client aimed to use AI in order to provide a highly presonalized experince for fresh enterpreneurs. 

 

First we as creatives needed an answer to the following questions:

  • What will be the customer journey for our redirected customer and for ones from searchs engine?
  • When do we start the personalisation?
  • How do we personalise? Questionnaire or choose yourself?
  • How do we define the personas on the page? We do not recommend using very specific names, genders, pictures - they will not match most potential users and can be rather causing a drop than conversion…
  • Do we assume there’s a 3rd way - no personalisation?
  • If we redirect existing client - do we just use UTMs? Do we transfer data in a different way? If they come back do we know the are back based on cookies or is there another way?

 

Based on the answers we proposed different user paths depending on the way of personalization:

We knew that this page will be introduces in a couple of stages.

 

For MVP there were going to be 2 paths for the user to choose from, no AI assistance and a small library of articles.

 

Main points of this initial phase were:

  • regular global search on top of the page

  • 2 paths for the user to choose manually:
    • already growing business
    • lookng for ways to grow the business
  • base of articles 
  • documents to download
  • glossary

MVP

Later in the development, there was going to be a 3rd path for the user and an AI assistant was going to be a main focus on the page.

 

Our post-MVP design added following features and changes:

  • AI assitant as a focal point
  • personalized advice and articles
  • 3rd path added - just starting the business

Scaling up

Working fast and delegating my work by closely cooperating with junior designers.

What I’ve learned

Planning a platform in 2 stages of advancement with a very uncertain schedule of implementation.

The biggest challenge

all projects

Strona zrobiona w WebWave.